Jerome Bettis' Grille 36

What a surprise: Jerome Bettis ( in conjunction with Celebrity Ventures Inc.) is planning to open a new restuarant, either in downtown Pittsburgh or adjacent to Heinz Field. Correct me if I'm wrong, but Woodson's All-Star Grille didn't fare too well after Rod Woodson left the Steelers via free agency. It remains to be seen whether The Bus' popularity is enduring enough to carry a restaurant in his post-playing days. Jerome Bettis' Grille 36 isn't exactly an inspiring name, either. Any Pittsburgher's want to comment on this?